Last Thursday January 12th, the biannual Sales Meeting took place to present the new collection FW 17/18 Beatnik Beauty. The event was hold at the heart of the emblematic Born district in Barcelona, at a modern and cozy gastronomic space called Mercat Princesa. In an unique and relaxed atmosphere, our guests enjoyed the presentation and also had the opportunity to taste a varied gastronomic offer.
The Design team, along with the Sales team, presented the new collection Beatnik Beauty FW 17/18 to our national and international agents. As in every season, each of the garment conforming the new collection was explain in detail, so that the attendants could touch and appreciate fabrics and technical details.
Thanks to the good reception of the collection among all our agents, we are very happy with the results of Beatnik Beauty and have very good vibrations for this new season.
Beatnik Beauty FW 17/18
The Beat cultural movement and the natural beauty of Joan Baez inspired us to create Beatnik Beauty FW 17/18 collection.
Joan Báez is an American singer, songwriter and activist who showed her commitment against violence and for the defense of human rights and the environment through her lyrics. Joan Báez was very close to the Beat Generation, cultural and social movement that became a way of life for the young people from Greenwich Village. Feminine and subtle, but inevitably influenced by the 60s and 70s, Joan Báez has a style that inspires us, translated in this collection into the mix of jacquards with very feminine details like knotted cuffs or necks.
In this collection we have given special attention to the intensity of the design, going from simple garments to high-detailed garments and other special garments, seeking a balance among all of them.