The new AW 14-15 collection is defined by knitwear and details, in a minimalism which is the essence of the Pur collection.
Pur is the purity in colors, in patterns, of perfect trims and faultless materials. Its essence is found in the duality between simplicity and sophistication.
Sita Murt has chosen an exclusive combination of materials for this collection. In tricot, the angoras and the alpaca-wools combine looking for a monochromatic graphism. Besides, the almost transparent mohairs and a polyamide, where structured knits look for simple volumes, grant a very personal character to the pieces. And in the fabrics, the wool-lycra twills accentuate the details while delicate micro-jacquards, almost invisible in thin viscous, draw hyper feminine pieces.
The new collection also collects the return of the pure colors and makes them protagonist: the presence of a perfect Prussian blue, of ice gray and ecru are constant, while the counterpart is given by a vital Poinsettia red.