Sita Murt, trademark under which Knit Feelings S.L. operates, is committed to protect our customer privacy and takes its responsibility regarding the security of customer information very seriously. We will be clear and transparent about the information we are collecting and what we will do with that information. 

This Privacy Policy sets out the following: 

All personal data is collected and processed in accordance with Spanish and EU data protection laws. 


In this policy, “Sita Murt” (referred to as “we”, “us”, “our” or “Sita Murt” in this policy) refers to Knit Feelings S.L., company that operates under trademark “Sita Murt”. Knit Feelings S.L. is the “data controller” of all personal information that is collected and used about Sita Murt customers for the legal purposes. Knit Feelings S.L. is registered in Spain with registration number NIF B-67080234 and registered offices at Milà i Fontanals street, 7, 08700 Igualada, Catalonia. 


Personal data means any information relating to you which allows us to identify you, such as your name, contact details, reference number of your purchases, payment details and information about your access to our website. 

We may collect personal data from you when you buy in our stores, create an account in our website or register in our stores, use our website, participate in a survey or competition, or when you contact us. 

Specifically, we may collect the following categories of information: 

a.     Name, home address, e-mail address, telephone number, date of birth, gender, passport or other recognized personal ID card numbers and details, credit/debit card or other payment details; 

b.     Purchase history, including information related to purchased products; 

c.     Information about your use of our website; 

d.     The communications you exchange with us or direct to us via letters, emails, chat service, calls, and social media; 

e.     Location, including real-time geographic location of your computer or device through GPS, Bluetooth, and your IP Address, along with crowd-sourced Wi-Fi hotspot and cell tower locations, if you use location-based features and turn on the Location Services settings on your device and computer. 


Your data may be used for the following purposes: 

a.     Providing products and services you request: we use the information you give us to perform the services you have asked for; 

b.     Contacting you in case of incidents in the delivery of the products you have purchased: we send you communications about the services you have asked for and any changes to such services. These communications are not made for marketing purposes and cannot be opted-out of; 

c.     Credit or other payment card verification/screening: we use your payment information for accounting, billing and audit purposes and to detect and/or prevent any fraudulent activities; 

d.     Administrative or legal purposes: we use your data for statistical and marketing analysis, systems testing, customer surveys, maintenance and development, or in order to deal with a dispute or claim. Note that we may perform data profiling based on the data we collect from you for statistical and marketing analysis purposes. Any profiling activity will be carried out with your prior consent only and by making best endeavours to ensure that all data it is based on is accurate. By providing any personal data you explicitly agree that we may use it to perform profiling activities in accordance with this Privacy Policy; 

e.     Security, health, administrative, crime prevention/detection: we may pass your information to government authorities or enforcement bodies for compliance with legal requirements; 

f.      Customer Services communications: we use your data to manage our relationship with you as our customer and to improve our services and enhance your experience with us; 

g.     Provide tailored services: we use your data to provide information we believe you may be interested in and to personalise the services we offer you, such as special offers; 

h.     Marketing: from time to time we will contact you with information regarding promotions and ancillary products via e-communications. You will have the choice to opt in or opt out of receiving such communications. You will also be given the opportunity on every e-communication that we send you to indicate that you no longer wish to receive our direct marketing material. 

We will only process your personal data where we have a legal basis to do so. The legal basis will depend on the reasons we have collected and need to use your personal data for. 

In most cases we will need to process your personal data so we can process your purchases in our stores. 

We may also process your personal data for one or more of the following: 

Only children aged 16 or over can provide their own consent. For children under this age, consent of the children’s parents or legal guardians is required. 

We will not retain your data for longer than is necessary to fulfil the purpose it is being processed for. To determine the appropriate retention period, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process it and whether we can achieve those purposes through other means. 

We must also consider periods for which we might need to retain personal data in order to meet our legal obligations (e.g. of a fiscal nature) or to deal with complaints, queries and to protect our legal rights in the event of a claim being made. 

When we no longer need your personal data, we will securely delete or destroy it. We will also consider if and how we can minimise over time the personal data that we use, and if we can anonymise your personal data so that it can no longer be associated with you or identify you, in which case we may use that information without further notice to you. 


We follow strict security procedures in the storage and disclosure of your personal data, and to protect it against accidental loss, destruction or damage. The data you provide to us is protected using SSL (Secure Socket Layer) technology. SSL is the industry standard method of encrypting personal information and credit card details so that they can be securely transferred over the Internet. 

All payment details are transmitted over SSL across dedicated network infrastructure (Multiprotocol Label Switching-MPLS) and stored in compliance with Payment Card Industry Data Security Standards (PCI DSS). 

We may disclose your information to trusted third parties for the purposes set out in this Privacy Policy. We require all third parties to have appropriate technical and operational security measures in place to protect your personal data, in line with Spanish and EU law on data protection rules. 


Sita Murt operates businesses in multiple jurisdictions, some of which are not located in the European Economic Area (EEA), such as USA. While countries outside the EEA do not always have strong data protection laws, we require all services providers to process your information in a secure manner and in accordance with Spanish and EU law on data protection. We utilise standard means under EU law to legitimise data transfers outside the EEA. 


Your personal data may be shared with the following third parties for the purpose described in this Privacy Policy: 

a.     Government authorities, law enforcement bodies, for compliance with legal requirements; 

b.     Trusted service providers we are using to run our business such as product delivery services, supplier of our electronic store, cloud service and e-mail marketing service providers assisting our marketing team with running customer surveys and providing targeted marketing campaigns; 

c.     Credit and debit card companies which facilitate your payments to us, and anti-fraud screening, which may need information about your method of payment and your purchases to process payment or ensure the security of your payment transaction; 

d.     Legal and other professional advisers, law courts and law enforcement bodies in all countries we operate in in order to enforce our legal rights in relation to our contract with you; 


All data collected upon registration in the “lover” section will be processed in line with this Privacy Policy. 

We understand the importance of taking extra precautions to protect the privacy and safety of children. Accordingly, children under 16 will not be permitted to open a “lover” account. We will delete any “lover” account created by a child under 16, as soon as we are aware of it. 

When our use of your personal data is based on your consent, you have the option to withdraw your consent to our processing and delete your personal data at any time. You may delete your “lover” account by clicking on the “Delete account” button provided in the Settings of your account. 

We keep your personal information contained in your “lover” account for as long as you hold the account. Please note that general retention periods apply to any personal data we collected to send you any purchase or to perform that purchase or because we have a legal obligation to process it. 


This site uses cookies to enable us to improve our service to you and to provide certain features that you may find useful. 

Cookies are small text files that are transferred to your computer's hard drive through your web browser to enable us to recognise your browser and help us to track visitors to our site; thus, enabling us to understand better the products and services that will be most suitable for you. A cookie contains your contact information and information to allow us to identify your computer when you travel around our site for the purpose of helping you accomplish your reservation. Most Web browsers automatically accept cookies, but, if you wish, you can change these browser settings by accepting, rejecting and deleting cookies. The "help" portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you choose to change these settings, you may find that certain functions and features will not work as intended. The cookies we use do not detect any information stored on your computers. 

We use tracking software to monitor customer traffic patterns and site usage to help us develop the design and layout of the websites. This software does not enable us to capture any personal customer information. 


Under certain circumstances, by law you have the right to:

If you want to exercise any of these rights, then please submit an online request, visit any of our store or contact us by mail. 

You will not have to pay a fee to access to your personal information (or to exercise any of the other rights). If your request for access is clearly unfounded or excessive, we may charge a reasonable fee or we may refuse to comply with.

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it. 


Our Privacy Policy may change from time to time and any changes to the statement will be communicated to you by an e-mail or a notice on our website.